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Updated 6/10/03

Editorial Guidelines and Style Sheet for Guest Authors

We invite guest articles by industry experts to provide different perspectives on topics of interest to the residential broadband industry. This page provides information for guest authors on our audience, our publication process and guidelines on content and form.

Our newsletter and website reach the global leaders in residential broadband, working in many different segments of this industry. Please see our Demographics page to view current demographics of our report subscribers and visitors to our web site.

We appreciate the contributions of our guest authors and hope that our editorial and review process results in articles that our readers find valuable and that we are all proud to be associated with.

Editorial Guidelines

Our readers come from widely different backgrounds and experience, When writing an article, you can assume that readers will be well versed in the issues of their industry segment, but may know little about the area you are writing about. Thus you should explain the issues or technologies clearly and explain any terminology which is potentially confusing. For example, you should assume our readers will know what "ADSL" means, but terms like "UWB" (ultra wideband) should be defined or have a back-up reference provided.

Our readers look to our report as an impartial source of information. Thus guest articles should present a balanced view of the issues and aim to make a "fair argument".

Please remember that you are writing for a global audience. Almost half of our readers come from outside the United States, and rightly chide us when we appear "parochial".

Our newsletter is not a marketing forum, and guest articles are not intended to promote one vendor's solution over others. Thus your article should focus on articulating and clarifying the underlying technical, strategic, market or business issues, not on promoting a specific vendor's or organizations' solutions.

Editing and Publication

Editing process

You should expect that we will edit your article for clarity of presentation and argument. We will not edit for position - the article is presenting your perspective, not ours.

To facilitate editing, we prefer to exchange drafts with Microsoft Word and use markup for feedback.

We expect to receive your initial draft at least a week before publication. We'll provide feedback by inline comments and an accompanying email. On later drafts, we will send you an edited version with markup shown, and we would like you to enable markup when you re-edit. It may take several editing passes to reach agreement on the published text.

Publication process

Your article will appear simultaneously in multiple formats:

  • As a separate page on the report website, linked from the Table of Contents page.
  • As in-line text in the "plain-text" version of the newsletter - typically as the lead article immediately following the "Heard on the Net" section
  • As a "printer-friendly" page on the website so people can print it without pictures or page navigation

A summary of your article will also appear

  • In the "Table of Contents" page for the issue
  • In the "HTML summary" format of the newsletter, with a direct link to the article page on the report website

Our publication process is automated, and we usually complete it in one evening. We first post the new issue to our website, then email the HTML summary and plain-text versions to current subscribers.

Style Sheet

Article Length: Articles should be about 1500 to 1800 words, or about 9,000 to 11,000 bytes including spaces in plain text. This includes the summary but not the biography.

Formatting: Since the article will be issued in plain text, please do not use formating such as underlining, bold or italics in Microsoft Word. To mark words or phrases to be bold-faced in the Web version, please surround them with asterisks.

Headings: We encourage you to use headings between sections to clarify the argument. These headings will be underlined in the plain-text version and highlighted in the HTML version.

Summary: Please write a short summary which will appear in the Table of Contents and the "HTML-summary" version of the report.

Biography: Please provide a brief biography to appear with your article.

Pictures and graphics: We like to use pictures and graphics in articles on our website. These are usually JPEG or GIF images formatted about 160x120 in the article, and 320x240 on a separate "pictures" page. We can reformat pictures if you provide them in larger formats. Please indicate where they should appear in the text of the article.

Pop-Up Glossary: Each page on our website includes a "pop-up glossary" to define industry phrases and acronyms -- please point your mouse to the acroynm FTTH for an example of how this works. Glossary references are inserted automatically as articles are posted to the website. Please note that many subscribers read only the plain-text version of the report and won't see these popups.

Glossary Entries: Since your article may include words that are not defined in our master glossary, we'd appreciate if you could provide a list of acronyms and phrases that you'd like to appear in the glossary. We may ask you for definitions if they are not already in our master glossary.